Best Google Optimize Alternatives in 2026

VWO (Visual Website Optimizer) is a comprehensive experimentation platform offering A/B testing, multivariate testing, split URL testing, and personalization. Popular among mid-market and enterprise companies, VWO provides a visual editor and robust analytics but comes with a steep learning curve and enterprise pricing.

Optimizely is one of the oldest and most well-known A/B testing platforms. Now part of a broader digital experience platform (DXP), Optimizely targets enterprise customers with feature flagging, server-side experimentation, and content management. However, its pricing puts it out of reach for most small businesses and startups.

AB Tasty is a French experimentation platform focusing on AI-powered optimization and personalization. It offers A/B testing, feature flagging, and product recommendations. AB Tasty targets mid-market to enterprise companies and has been expanding its AI capabilities.

Convert is a privacy-focused A/B testing tool that positions itself as a GDPR-compliant alternative. It offers a solid visual editor, advanced targeting, and good statistical reporting. Convert is popular among agencies and privacy-conscious companies but lacks some of the advanced features of larger platforms.

Kameleoon is a European experimentation platform offering A/B testing, feature flagging, and AI-driven personalization. It emphasizes server-side capabilities and full-stack experimentation. Kameleoon targets enterprise companies and is known for its strong compliance features.

Google Optimize was Google's free A/B testing tool that integrated seamlessly with Google Analytics. It was sunset on September 30, 2023, leaving millions of users searching for alternatives. While it was popular for its price (free) and GA integration, it had significant limitations including a 5-test limit, poor visual editor, and slow statistical engine.

Statsig is a modern experimentation platform focused on feature flags and product analytics. Born out of Facebook's experimentation culture, Statsig offers a generous free tier and developer-friendly approach. It's particularly popular among product teams at tech companies.

LaunchDarkly is primarily a feature management platform that has expanded into experimentation. It's the market leader in feature flags and offers A/B testing as part of its platform. LaunchDarkly is developer-first and targets engineering teams at mid-market to enterprise companies.