Google Optimize Is Gone. PageDuel Is Here.
Google Optimize was sunset on September 30, 2023. If you're still looking for a replacement, PageDuel offers everything Optimize had — plus privacy-friendly analytics and revenue attribution — with plans starting at $9/mo.
Get StartedPageDuel
RECOMMENDEDAnalytics + A/B testing + revenue attribution — from $9/mo
- Analytics + A/B testing + revenue attribution in one snippet
- Usage-based — pay for the events you use, from $9/mo
- Unlimited A/B experiments on every plan
- Set up in under 2 minutes with one script tag
- AI-powered variant generation saves hours
- Flicker-free testing with edge-based delivery
- Modern, intuitive UI — no learning curve
- Lightweight script (<5KB) — won't slow your site
- 14-day free trial, no credit card required
Google Optimize
SUNSETGoogle's free A/B testing tool (sunset September 2023)
Pros
- Was completely free
- Native Google Analytics integration
- Simple interface for beginners
- Server-side experiments (Optimize 360)
- Google's infrastructure and reliability
Cons
- Discontinued as of September 2023
- Limited to 5 concurrent experiments
- Visual editor was buggy and unreliable
- Slow to reach statistical significance
- No personalization features in free tier
- No longer receives updates or support
Feature-by-Feature Comparison
| Feature | PageDuel | Google Optimize |
|---|---|---|
| A/B Testing | ||
| Multivariate Testing | ||
| Visual Editor | ||
| Server-Side Testing | ||
| Personalization | ||
| Built-in Analytics | ||
| AI-Powered | ||
| Free Plan | ||
| No-Code Setup | ||
| Flicker-Free | ||
| GDPR Compliant | ||
| Unlimited Tests |
Pricing Comparison
PageDuel Pricing
Two plans, usage-based on monthly events: Starter from $9/mo and Growth from $19/mo at 10k events, scaling with usage. Both include unlimited A/B experiments and revenue attribution. 14-day free trial, no credit card.
- Starter — $9/mo (10k events/mo), full product included
- Growth — $19/mo, adds AI variants, more sites & seats
- Usage-based — price scales with your monthly events
- 14-day free trial. No credit card required.
Google Optimize Pricing
Google Optimize was free but is no longer available. Google Optimize 360 was $150,000/year.
About Google Optimize
Google Optimize was Google's free A/B testing tool that integrated seamlessly with Google Analytics. It was sunset on September 30, 2023, leaving millions of users searching for alternatives. While it was popular for its price (free) and GA integration, it had significant limitations including a 5-test limit, poor visual editor, and slow statistical engine.
Best for: No longer available — was best for beginners and small sites
Why Choose PageDuel as Your Google Optimize Replacement?
Plans From $9/mo
Analytics, unlimited A/B experiments, and revenue attribution in one snippet. Usage-based pricing that scales with your monthly events — start free for 14 days, no credit card.
2-Minute Setup
Add one script tag and start testing. No complex SDK integration needed.
AI-Powered Variants
Let AI generate test variants for you. Save hours of design and copywriting work.
Flicker-Free Testing
Edge-based delivery means no page flicker. Your visitors never see the switch.
From $9/mo · 14-day free trial. No credit card required.