Google Optimize Is Gone. PageDuel Is Here.
Google Optimize was sunset on September 30, 2023. If you're still looking for a replacement, PageDuel offers everything Optimize had — and much more — with plans starting at $9/mo.
Get StartedPageDuel
RECOMMENDEDA/B testing for websites — no code, starts at $9/mo
- Starts at $9/mo — 10k visitors/mo, 5 experiments
- Set up in under 2 minutes with one script tag
- AI-powered variant generation saves hours
- Flicker-free testing with edge-based delivery
- Modern, intuitive UI — no learning curve
- Lightweight script (<5KB) — won't slow your site
- Built for speed — results in days, not weeks
Google Optimize
SUNSETGoogle's free A/B testing tool (sunset September 2023)
Pros
- Was completely free
- Native Google Analytics integration
- Simple interface for beginners
- Server-side experiments (Optimize 360)
- Google's infrastructure and reliability
Cons
- Discontinued as of September 2023
- Limited to 5 concurrent experiments
- Visual editor was buggy and unreliable
- Slow to reach statistical significance
- No personalization features in free tier
- No longer receives updates or support
Feature-by-Feature Comparison
| Feature | PageDuel | Google Optimize |
|---|---|---|
| A/B Testing | ||
| Multivariate Testing | ||
| Visual Editor | ||
| Server-Side Testing | ||
| Personalization | ||
| Built-in Analytics | ||
| AI-Powered | ||
| Free Plan | ||
| No-Code Setup | ||
| Flicker-Free | ||
| GDPR Compliant | ||
| Unlimited Tests |
Pricing Comparison
PageDuel Pricing
Hobby plan starts at $9/mo with 10k visitors/mo and 5 experiments. Starter at $19/mo for unlimited experiments. Pro at $49/mo includes AI variants and 250k visitors.
- Hobby — $9/mo, 10k visitors/mo, 5 experiments
- Starter — $19/mo, unlimited experiments
- Pro — $49/mo, AI variants, 250k visitors
- No annual contract required
Google Optimize Pricing
Google Optimize was free but is no longer available. Google Optimize 360 was $150,000/year.
About Google Optimize
Google Optimize was Google's free A/B testing tool that integrated seamlessly with Google Analytics. It was sunset on September 30, 2023, leaving millions of users searching for alternatives. While it was popular for its price (free) and GA integration, it had significant limitations including a 5-test limit, poor visual editor, and slow statistical engine.
Best for: No longer available — was best for beginners and small sites
Why Choose PageDuel as Your Google Optimize Replacement?
Plans From $9/mo
Start testing today. 10k visitors/mo and 5 experiments on the Hobby plan. Unlimited experiments from $19/mo.
2-Minute Setup
Add one script tag and start testing. No complex SDK integration needed.
AI-Powered Variants
Let AI generate test variants for you. Save hours of design and copywriting work.
Flicker-Free Testing
Edge-based delivery means no page flicker. Your visitors never see the switch.
From $9/mo · Set up in 2 minutes