PageDuel vs Optimizely
Choosing between PageDuel and Optimizely for A/B testing? Here's an honest, detailed comparison to help you decide.
Get StartedPageDuel
RECOMMENDEDA/B testing for websites — no code, starts at $9/mo
- Starts at $9/mo — 10k visitors/mo, 5 experiments
- Set up in under 2 minutes with one script tag
- AI-powered variant generation saves hours
- Flicker-free testing with edge-based delivery
- Modern, intuitive UI — no learning curve
- Lightweight script (<5KB) — won't slow your site
- Built for speed — results in days, not weeks
Optimizely
Enterprise digital experience platform
Pros
- Industry pioneer with mature platform
- Excellent server-side and feature flag capabilities
- Strong statistical rigor (Stats Engine)
- Good developer tools and SDKs
- Part of a broader DXP ecosystem
Cons
- Extremely expensive — enterprise pricing only for web experimentation
- No self-serve pricing or free tier for A/B testing
- Overly complex for simple A/B tests
- Client-side snippet causes page flicker
- Sales-driven process to get started
Feature-by-Feature Comparison
| Feature | PageDuel | Optimizely |
|---|---|---|
| A/B Testing | ||
| Multivariate Testing | ||
| Visual Editor | ||
| Server-Side Testing | ||
| Personalization | ||
| Built-in Analytics | ||
| AI-Powered | ||
| Free Plan | ||
| No-Code Setup | ||
| Flicker-Free | ||
| GDPR Compliant | ||
| Unlimited Tests |
Pricing Comparison
PageDuel Pricing
Hobby plan starts at $9/mo with 10k visitors/mo and 5 experiments. Starter at $19/mo for unlimited experiments. Pro at $49/mo includes AI variants and 250k visitors.
- Hobby — $9/mo, 10k visitors/mo, 5 experiments
- Starter — $19/mo, unlimited experiments
- Pro — $49/mo, AI variants, 250k visitors
- No annual contract required
Optimizely Pricing
Web experimentation pricing is custom/enterprise only. Expect $36,000+/year for meaningful usage. Feature flags start at $79/mo.
About Optimizely
Optimizely is one of the oldest and most well-known A/B testing platforms. Now part of a broader digital experience platform (DXP), Optimizely targets enterprise customers with feature flagging, server-side experimentation, and content management. However, its pricing puts it out of reach for most small businesses and startups.
Best for: Large enterprises with big budgets and complex needs
Why Choose PageDuel over Optimizely?
Plans From $9/mo
Start testing today. 10k visitors/mo and 5 experiments on the Hobby plan. Unlimited experiments from $19/mo.
2-Minute Setup
Add one script tag and start testing. No complex SDK integration needed.
AI-Powered Variants
Let AI generate test variants for you. Save hours of design and copywriting work.
Flicker-Free Testing
Edge-based delivery means no page flicker. Your visitors never see the switch.
From $9/mo · Set up in 2 minutes