Where did revenue come from?
Tie purchases to sources, campaigns, pages, and the full acquisition path.
PageDuel for growth & CRO agencies
One agency workspace connects each client's traffic, funnels, campaigns, experiments, and purchases. Find the leak, test the fix, and report the result in revenue—not just clicks.
Illustrative client view
Northstar Commerce
Revenue
$84,320
+18.4%Paying visitors
1,284
+9.7%Tests influencing sales
3
$21.6kMeasure
Paid search reaches checkout
4,821 visitors · 38% checkout drop-off
Test
Checkout reassurance block
Variant B · +11.8% conversion lift
Prove
$12,480 attributed to Variant B
$3,160 estimated incremental revenue
The reporting gap
Clients do not renew because pageviews went up. They renew when your agency can show what changed, why it worked, and how much commercial impact it created.
Where did revenue come from?
Tie purchases to sources, campaigns, pages, and the full acquisition path.
Where is the journey leaking?
Use goals, funnels, and visitor journeys to find the next high-value fix.
Did our change make money?
Read conversion lift and attributed revenue from the same experiment result.
One continuous workflow
PageDuel keeps the visitor, experiment, and purchase connected from the first click to the client report. No identity stitching. No spreadsheet archaeology.
Start with privacy-friendly web analytics: live visitors, sources, campaigns, landing pages, goals, funnels, and individual journeys. Find the exact step where revenue leaks.
Answer: Where is the opportunity?
Create the fix in PageDuel instead of handing a screenshot to another tool. Use the visual editor, redirect tests, or AI-drafted variants, then track every goal on the same event engine.
Answer: Did the change win?
Connect purchases from Stripe, Polar, Lemon Squeezy, the browser, or your server. Attribute revenue to the source, campaign, landing page, and experiment variant that earned it.
Answer: What made the client money?
The full client evidence stack
The parts agencies normally assemble across tools are already connected by the same visitor and event model.
Realtime traffic, top pages, sources, UTMs, devices, locations, annotations, and CSV export.
Build behavior reports on data already collected, then inspect the anonymous paths behind the totals.
Connect orders and refunds to acquisition touches and experiment exposure with switchable attribution models.
Run unlimited visual, redirect, and SPA-friendly tests with lift, confidence, and revenue impact.
Send a revocable public dashboard, keep revenue private by default, or export a precise report to CSV.
Add optional server-side tracking to see the crawler requests a browser-only analytics snippet cannot capture.
Use one 3 KB browser snippet plus a write-key API for authoritative signup, purchase, and backend events.
Keep up to 30 client sites and 30 teammates together, with 5+ years of retention on Growth.
One connected record
Your team still decides what to change. PageDuel keeps the evidence connected while you do it.
| Agency job | With PageDuel | With a separate-tool stack |
|---|---|---|
| Understand traffic | Analytics, goals, funnels, and journeys | Analytics platform |
| Find the page to change | Drop-off and journey evidence beside the data | Manual analysis and handoff |
| Run the change | A/B testing on the same visitor and event engine | Separate experimentation platform |
| Connect purchases | Provider, browser, and server-side revenue tracking | Attribution setup or spreadsheet joins |
| Prove impact | Revenue by source, campaign, page, and variant | Reconcile reports across tools |
| Report to the client | Shareable dashboard, annotations, and CSV export | Build a deck from multiple exports |
Growth for agencies
Growth gives your agency room for 30 sites and 30 teammates. The full product is included; the monthly price follows event volume, not how many experiments you run.
Growth
For teams and agencies
At 10,000 monthly events. Scale usage as your client portfolio grows.
Start your 14-day trialNo credit card required. Cancel anytime.
Agency questions
PageDuel records acquisition touches along an anonymous visitor journey, then connects a confirmed purchase to that journey and any experiment variant the visitor saw. You can compare first-touch and last-touch attribution and break revenue down by source, campaign, landing page, conversion page, and variant.
PageDuel also supports Polar and Lemon Squeezy webhooks, browser purchase tracking, and authenticated server-side events. Use one authoritative purchase path per client so refunds and revenue totals stay clean.
A developer or site owner needs to install the PageDuel snippet once. After that, your team can build visual experiments without code, including copy, style, visibility, and HTML changes. Redirect tests and custom event setups may still benefit from developer review.
Yes. Invite a client as one of your Growth seats or send a read-only public dashboard link. Public links hide revenue and conversions by default at the server, and rotating the link revokes the old URL immediately.
Growth includes up to 30 sites and 30 team seats. Pricing starts at $19/month for 10,000 monthly events and scales with event volume, not with the number of experiments you launch. Experiments remain unlimited.
Not yet. Today you can share a live read-only dashboard, export CSV data, and use PageDuel results in your own report template. Fully branded PDF reports are still on the roadmap, so we do not present them as a current feature.
Yes. PageDuel supports consent-first and cookieless analytics setups, DNT/GPC, IP exclusions, retention controls, and visitor export or deletion. Stable visitor identity is still required when you run an A/B test so a visitor consistently sees the same variant.
Measure the journey, test the fix, and prove what changed—in one workspace across every client.
Start your agency trial14 days free. No credit card required.