Best Google Optimize Alternative 2026

Google Optimize was sunset in September 2023, leaving thousands of teams without an A/B testing tool. PageDuel fills that gap — and goes further. With a visual editor, AI-powered variant generation, and plans starting at $9/mo, PageDuel is the natural successor to Google Optimize for startups, SMBs, and marketing teams who refuse to overpay for enterprise CRO platforms.

Feature Comparison: PageDuel vs Google Optimize

FeaturePageDuelGoogle Optimize
Entry Price$9/mo — 10k visitors/mo, 5 experimentsWas free, now shut down
Visual EditorYes — drag & dropYes (discontinued)
AI Variant GeneratorYes — generate headline & copy variants with AINo
Google Analytics IntegrationGA4 + built-in analyticsGA only (deprecated)
Setup Time< 5 minutesN/A — no longer available
Multivariate TestingPro planWas available
Server-side TestingComing Q2 2026Was available
SupportChat + email on all plansCommunity only (archived)

Pricing: PageDuel vs Google Optimize

PageDuel

  • Hobby — $9/mo, 10k visitors, 5 experiments
  • Starter — $19/mo, unlimited experiments, redirect tests
  • Pro — $49/mo, AI variants, API, 250k visitors
  • Agency — $199/mo, unlimited sites, 25 seats, priority support

Google Optimize

Google Optimize was free but is no longer available. Google Optimize 360 cost $150,000+/year and is also discontinued.

Why Teams Switch from Google Optimize to PageDuel

PageDuel Advantages

  • Actually available — not sunset like Google Optimize
  • Starts at $9/mo — affordable for any team size
  • AI-powered variant generation saves hours of copywriting
  • Visual editor that works on any website or landing page
  • Built for small teams, not enterprise procurement cycles
  • Fast setup — paste one script tag, start testing

Google Optimize Drawbacks

  • Shut down in September 2023 — no longer usable
  • Optimize 360 was $150K+/year — enterprise-only pricing
  • No AI features were ever offered
  • Required complex Google Tag Manager setup
  • Limited to 5 simultaneous experiments on free plan

Replace Google Optimize in 5 Minutes

Plans from $9/mo — no annual contract. Set up your first A/B test in under 5 minutes.

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